A family business that keeps changing.
Three generations, since 1972, and still curious. Today we handle print, direct mail and fulfilment: smarter than ever.
It began in 1972, in a shed.
Adding promotional items to packs of soap. Out of that, Vogelaar grew into what it is now: a company that combines print, direct mail and fulfilment under one roof. From an offline mailing house into a company that directs physical communication from start to finish. What stayed the same all those years: we never stand still. We kept developing, working hard and taking our chances. That is the secret behind half a century of Vogelaar, and the reason we will still be here for the next half century.
Milestones.
From a shed with packs of soap to a fully automated chain.
Mr Vogelaar founds Vogelaar Verzendhuis: the first generation.
Mr Bonenkamp senior takes over: the second generation. In 1998 the name becomes Vogelaar Verzenders.
A new, environmentally conscious building on Einsteinweg with aquifer thermal energy storage. Early to start on sustainability.
Mark Bonenkamp takes over from his father: the third generation.
CO₂-neutral production: 100% green electricity, later switching to cane sugar film.
The name becomes simply Vogelaar, as we are still called today.
ISO 27001 achieved, and re-audited every year since.
ISO 9001 achieved as well: quality, set down in processes.
Fiftieth anniversary on 5 April. From a pure mailing house to a cross-media chain.
Acquisition of Mailweb.
Started with VOS and AI; moved onto our own software.
Fully on the Picqer WMS, integrated with the CMC CartonWrap.
A genuine family business.
Vogelaar is based in the Utrecht region in the Netherlands and is now onto its third generation. Mark Bonenkamp took over from his father; his wife Annelies and daughter Lieselore work in the business. On the floor there are some 80 skilled people who know their work inside out, and our production can handle more than half a million mail items a day. You notice that. Here you are not a ticket; you have a regular face who thinks along with you. A promise is a promise, even when things go against us. That is not a slogan; it is how it has worked here for generations, and why customers stay.
We are not an AI company: we are a manufacturing business that AI makes faster and smarter.
We come from a traditional trade, but we do not behave like it. We built our own software, VOS, and put AI on top of it. Not to replace people, but to give them superpowers: a quote that arrives sooner than expected, a question answered in full the same day. The technology makes it easy; our people make it good. And that will not change: innovation here is not a project with an end date. What works well today can be better tomorrow.
Our production is CO₂-neutral; in the market we are known as a green mailing house. Our building runs on aquifer thermal energy storage and 100% green electricity from Dutch sun and wind. We wrap in cane sugar film as standard and measure our impact with the Milieubarometer, the Dutch environmental barometer.
Read about sustainabilityWe handle sensitive data every day, such as address files. We do that carefully: we are ISO 27001 and ISO 9001 certified, and we have ourselves re-audited every year. Your data and your files are in good hands with us, and they stay that way.
Read about securityAt home in the trade.
We think along not only with customers but with the whole sector. Our owner Mark Bonenkamp chairs Stichting Postfilter, the Dutch mail preference foundation, and the Postal Committee of the KVGO, the Dutch printing and media industry association, and sits on the Postal Committee of the DDMA. So we not only know what is going on in mail and direct mail, we help decide what is coming.
