Insights on print, direct mail and fulfilment.
What we have learned in over half a century, written up. About paper, postage, personalisation and everything in between.
We get the same questions every week. What does a mailing actually cost? Which paper suits my brochure? How do I measure whether a direct mail worked? When does outsourcing fulfilment make sense? The answers are below. No sales pitches, just explanations.
Paper sizes and types, typefaces, brochures, supplying files, what digital printing can and cannot do.
To PrintWhat a mailing delivers, address files, personalisation, QR codes and measurement, saving on postage, postal regulation.
- Saving on postage
- What a mailing costs
- Address files and privacy
- Postfilter and the YES sticker
- What is changing in the postal market
- Direct mail in figures
- What your mail item has to meet
- Glossary
Outsourcing or doing it yourself, choosing a fulfilment partner, cutting returns, stock control, international shipping, packaging rules.
- Outsourcing fulfilment
- Does your web shop need a withdrawal button
- How to get fewer returns
- Shipping sustainably
- Glossary
Cashback and refund, prize draws and competitions, response handling, loyalty.
